How would you like to enjoy the following benefits ...
Be the nursing home that your local hospital discharge planners send the most referrals
Have your local physicians send their patients and families to you
Command an outstanding reputation in your region and community
Get excellent word-of-mouth advertising from your current and past families
Develop "a buzz" that your facility is a great place to live and work
How to Get and Keep Your
Nursing Facility
Full of Residents
Introducing the Making Sense of Your Census Workshop, a three-part DVD program
from the leader in nursing facility staff development and training programs, Extended Care Products,
Inc.
Four of our nation's leading experts on nursing facility census building have come
together to deliver specific education and information on things your facility can start doing today that will
bring more new residents and families into your building.
DVD #1:The Seven Steps to Census Success.Join one of the United State's fastest rising instructors of census building knowledge Rebecca Nelson as she leads
you through seven dramatic things you can put in place that will make a positive change for the better! Rebecca looks
like she could still be in school herself ... yet the wisdom she'll provide bears out her many years of working with nursing
facilities just like yours. Among the topics Rebecca covers include:
How You Could Be Costing Yourself New Business Before a Family Ever Sets Foot into Your Facility
Why Turning a Blind Eye to Your Competition Can Be Fatal
What Specific Areas You Need to Concentrate Your Facility's Marketing Efforts
When Having a Building Nearly Full of Residents or at Capacity Can Work Against You and Your Facility
if You're not Careful
And much more
DVD #2:Why The CMS Five Star Rating System Affects Your Census and What
You Can Do About It.Yes it's a long title and with good reason because the subject matter
can go a "long" way in determining a great census or a census that's really struggling! Join me,
veteran nursing home communications and marketing pro Chip Kessler along with one of our country's leading long-term
care consultants Ric Henry, President of LTC Alliance as we give you specific "how to" strategies on dealing with both
potential new families and members of your local media that are asking you specific questions about your
building's latest CMS rating. You'll learn:
How to best deal with the situation (whether your facility has a great rating at the moment or a
not-so-great rating)
How to turn the situation into a win-win situation for your building no matter what
Specific talking points to discuss with either potential new families or reporters
How and when to properly address your CMS rating and why failing to do so in the right way guarantees
you potential census disaster
And much more
Click the Play Button at the Bottom of the Video to Play Sample Footage.
This DVD features cutting-edge information and education never heard
on any Census Building program before! What you'll hear will put you and your fellow staff in
the top 1% of those facing the challenge of building a strong census in this new world of CMS nursing home ratings.
Ask yourself, can you and your facility afford not knowing the information Ric Henry and I want to share with
you?
DVD #3:All New! How Managed Care
Partners Help Improve Your Census. Former Blue Cross/Blue Shield executive Vicki Flatt joins me to
discuss how to best work with third-party payment providers as a great way to build your census.These days, Vicki personally
assists long-term care facilities to secure managed care contracts.Vicki brings several years experience in working with
providers and physicians to make sure her nursing home clients are in the forefront of this important method of building
census.Youll learn Vickis tips and techniques, and be able to offer your new residents and families these important third
party payment partners as well.The result is local doctors promoting your facility to families and your beds getting
filled!
·The very basics of a strong
relationship with managed care partners and how to secure them
·Why these kinds of partnerships help
keep your beds filled
·What kind of information managed care
partners want from nursing homes to get the ball rolling
·How managed care relationships also
help your facility enjoy even stronger bonds with your local doctors
·And much
more
"I've invested in some of your other programs before and always
have been satisfied. Yet dollar-for-dollar your "Making Sense of Your Census" DVD workshop is the best thing I've ever
received from you. The information alone that's on the second DVD is priceless. Its helped give my staff
and I confidence on the proper way and time to talk about our CMS rating with our current families as well as any
new families that visit our facility for the first time."
Jeffrey Scott, Administrator, Sweetwater Nursing Center, Sweetwater, TN
Don't Miss Out ... Act Now
To Save 33% on This Cutting-Edge
DVD Census Workshop & Get Three Free Bonuses
Along with our Iron-Clad 30-Day Risk Free Review
For a limited time only you may receive The Making Sense of Your Census DVD
Workshop for only $239.95, a savings of 33% from the regular investment of $329.95. Plus you'll receive the
following three free bonuses:
Free Bonus #1: We'll pay the cost of your shipping
and handling, a $25.00 value
Free Bonus #2: The "Official Build Your Census
System" Study Guide. All New!Developed from our long-time best selling audio CD program of the same name, this guide is packed with specific tips
and techniques all designed to increase awareness of your facility as a happy, well-run and caring building to place a loved
one. This study guide is filled with practical information that can lead more new residents and families
through your doors than ever before. A $59.95 value, it's yours FREE with your order!
Free Bonus #3 The
DVD "Care Plans: The Most Important Person." You have the new resident in your
facility. What's next? Here's your opportunity to create a strong relationship with the resident and his or
her family, when you let them watch this 13-minute DVD.
It explains all about the care plan process and encourages the family to remain active and involved in the life of
their loved one by becoming members of the facility's care plan team. Regularly $79.95, this DVD is free with your order, and is your 4th
DVD as part of this Census Building package!
That's $164.90 in Free Bonuses When You Receive The Making Sense of Your Census
DVD Workshop Program.
Plus take a full 30 days from the time you get the
Making Sense of Your CensusDVD Workshop to review the material. If for any reason you're not satisfied then return it for a cheerful refund, no questions asked
... and you may keep The Official Build Your Census Study Guide as my gift.
"The Seven Steps to Census Success DVD should be required viewing for any nursing home wanting to keep
its beds filled. I'm not ashamed to admit that I'm taking a whole new look at our facility after watching it and
because of this our marketing efforts have improved. As a result, our census has never been stronger."
Elaine Griffin, Director of Marketing/Admissions, Goodfellow Village, Dexter, MO
Today, more than ever before, you face many new and different challenges in keeping your
census strong. There's the rise of at-home healthcare services (and increased government funding for this)
plus as already mentioned, the creation of the CMS Five-Star Rating System. Just think about it, these things
were not part of your marketing game-plan a few years back because they weren't relevant, and today they need to be in
the forefront of how you position your nursing facility to families. Are you ready? You will
be when you bring the Making Sense of Your Census DVD Workshop into your facility. Either
click above to order or call us toll-free at 1-800-807-4553.
